How do I turn on Active Noise Cancellation?

Press and hold the Beats logo button on either earbud to switch between Active Noise Cancellation, Transparency mode, and Off. You can also customize which modes the press-and-hold action switches between in Settings > Bluetooth > Beats Studio Buds > Press and Hold Beats Studio Buds.

From the official Beats Studio Buds Wireless Earbuds manual, page 5

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