How do I set up the automatic brew (programmable) feature?
First ensure the clock is set to the correct time, then fill the coffee maker with the desired water and coffee and place the carafe on the keep-hot plate. While holding the PROG button, press the H and M buttons to set the desired start time, then release the PROG button. Press the PROG button again briefly to confirm; an illuminated blue light within the PROG button indicates the automatic brew is set.
From the official Hamilton Beach 12-Cup 43254R Coffee Maker manual, page 1
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