How do I start the initial setup process for my Roku TV?
Press the POWER button on the remote to turn on your TV for the first time, and Guided Setup will automatically begin. The TV will take a few seconds to power up, display a power-on screen with the status indicator blinking, and then launch Guided Setup to configure the TV before you start using it. (Page 19)
From the official Roku Keep TV Smart Television manual, page 19
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