How do I install a CAM (Conditional Access Module) for CI+ services?

Look at the CAM to find the correct insertion method (incorrect insertion can damage the module). While looking at the back of the TV with the CAM front facing toward you, gently insert the CAM into the PCMCIA CARD SLOT and push it in as far as it will go. Leave the CAM in the slot permanently. It may take a few minutes to activate after you switch on the TV.

From the official Sony TV manual, page 20

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