How do I start the engine of my Craftsman 917 lawn mower?
To start a cold engine, push the primer five times before starting. Ensure that the operator presence control bar is held down to the handle and then pull the starter rope quickly without letting it snap back. If in cooler weather, repeat priming as necessary but avoid over-priming which can flood the engine.
From the official Craftsman 917 manual, page 9
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