What should I do if the IQOS Iluma Prime™ Holder starts blinking red?

If the Holder is consistently blinking red, it suggests that a reset may be necessary. After resetting and recharging, contact Customer Care if issues persist. Place the Holder in the Pocket Charger and press its Button for 10 seconds to perform a factory reset, which then restarts with all status lights confirming successful reset. (Page 8)